A New Name for a Smarter World

We are thrilled to announce that What the Shop has officially evolved into WeKount. This isn’t just a change of stationery; it’s a reflection of our mission to provide the world’s most accurate visitor intelligence.

Why WeKount? Why Now?

• Clarity of Mission: We wanted a name that does exactly what it says on the tin. WeKount reflects our core obsession: measuring and understanding the flow of people in the physical world with absolute precision.
• Beyond the Storefront: While our roots are in Retail, we have grown. Today, we power DOOH, Events, and Smart Cities across the globe. Our new brand marks the expansion of our footprint into every space where people move.
• A Global Standard: With clients and projects on every continent, we needed a name that is easily identifiable and pronounceable in any language. WeKount is our commitment to being the international language of audience data.

Same Team. Same Passion. Smarter Data.

The adventure continues with a new identity, but the same "Plug & Play" simplicity you’ve come to rely on.