Wifi analytics

It isn’t magic — just technology

WeKount’s Wifi Analytics solution anonymously detects WiFi signals emitted by smartphones to measure people flow with over 90% accuracy. Easy to install, it transforms this data into actionable insights that help optimise the performance of physical spaces while fully respecting privacy.

The Wifi Analytics technology developed by WeKount is based on detecting WiFi signals emitted by smartphones. These signals, automatically sent by devices searching for networks or improving geolocation, are anonymously captured by our sensors. Installation is extremely simple — just plug them into a power outlet or USB port, with no complex changes to your existing infrastructure.

With an average detection rate above 90%, validated across millions of individuals in various contexts (streets, trade shows, retail stores, etc.), our solution offers unmatched accuracy. It provides numerous indicators on people flow in the physical world while fully ensuring privacy protection.

The collected data is aggregated and transformed into actionable insights, helping our clients improve the performance of their physical spaces in any context.

You can only improve what you measure!

The WeKount platform, combined with our sensors, provides a comprehensive view of people flow in the physical world. You will gain valuable insights to optimise the customer experience and the layout of your spaces. Our indicators, accessible via our SaaS interface, our API or common formats (XLS export, PowerBI, FTP, Amazon S3), include tracking counts of individuals (pass-bys, visits) and repeat visits (pass-bys, visits), paths and dwell time, among other metrics.

To make your analyses even more relevant, we also integrate data from external sources, such as those available in Open Data, thus enriching our analyses.

Providing you the answers to understand people flows, facilitating your strategic decision-making for the continuous improvement of your spaces.

Discover the platform

Solutions

An ecosystem that finally speaks the same data!

Our technology serves four main sectors that constantly interact and communicate: DOOH, Events, Retail, and Smart City. Thanks to our sensors, we provide them with a common reference base to facilitate these exchanges.

DOOH

Out-of-home media and screens have grown to the point it’s become an integral part of daily life, whether in cities, shopping centers, transport or airports. Our solution lets them know in real time how many people are exposed to the ads they run, providing advertisers with valuable data on the impact of their campaigns. This data is also one of the keys to integration with programmatic buying platforms.

Smart City

For Smart City projects, understanding people flow makes it possible to measure the impact of the countless events they host: cultural, political and commercial activities, construction projects, etc. It is also an attractiveness tool for economic stakeholders who can rely on this data to optimise their investments.

Event

In the events sector, measuring the number of visitors is a key indicator of success. Our technology delivers precise attendance data, helping advertisers, experiential, brand activations organisers and their agencies better assess event effectiveness and plan future editions.

Retail

For retailers, our solution first helps them better understand their customers (KYC - Know Your Customer). It is also a tool to measure the effectiveness of their media buying (drive-to-store) and to monetise their own inventory (retail media).